We've all sat there pulling our hair out trying to put together a newsletter at the eleventh hour while searching wildly for inspiration on what to write. Searching for images at midnight and trying to remember how to use the mailing software while feeling stressed and tired can bring you to breaking point. But don't despair! There are a few things you can put into place to make this task a little easier on yourself:
1. Be Consistent
Create a template for your newsletter to that it looks the same every time you send one out. Your audience will come to expect your newsletter to look a certain way when it arrives in their inbox, if you change the design every month or two your audience may get confused and delete your mailing without even looking at it, just because they don't recognise it.
2. Writing Articles
Some people are very secure in the knowledge that they are an expert in their field, they may have worked hard to qualify to be able to do what they do, and as such may have lots of information to write about in newsletters. But for others, recognising yourself as an expert can be a little more difficult. Put yourself in your ideal customer's shoes, what do they want to read about? What interests them? Knowing why they buy from you, what it is that you give them that your competitors don't can help you identify the best subjects to write about.
3. Schedule It
Make a schedule of your newsletters. How often do you want to send them out? Weekly? Monthly? Quarterly? Write down all of the subjects you feel comfortable writing about, and create titles for articles that your ideal customer will be interested in reading. Then organize those titles into a newsletter schedule along with any other content you wish to include in that issue. Then when you sit down to write you won't be searching for ideas.
4. Short and Sweet
Everyone is busy, and many people don't have huge amounts of time to read articles, so forget "War and Peace" and focus on sending out your message in a direct and compelling way. Try to draw attention with your opening paragraph which will encourage your audience to continue reading. Asking questions or identifying a problem that your customer experiences can create a need to read more.
5. Write in Advance
Try not to leave things to the last minute. As soon as one newsletter has been published prepare the next one, and if you're having a really good day prepare the next two or three! If you have created a schedule of topics to write about then taking the time to write the articles when the words are flowing will help you get ahead of the game. Most mailing systems will allow you to schedule your mailing to be sent out so you would create the entire newsletter and then choose the date and time for it to be sent.
Hopefully these tips will make creating newsletters a little easier to manage, but if you've got any other tips I'd love to read them in the comments below.
Jamie has spent many years working in administrative roles, she has also spent time as a stay at home mum and now loves the flexibility of working from her home office and being available for her family whenever they need her.