Social Media Dilema

With so many social media platforms available how do you decide where to place your focus?

The big brand companies now have dedicated departments to control their social media, people whose full time job is to maintain the company image on social media and deal with any correspondence and to keep an eye on competitions etc.

But if you aren’t a major brand company, and don’t have a dedicated department for social media how can you maintain a presence across all the platforms?

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